ABOUT US
We bridge the gap between personalized travel and the convenience of digital booking—so you can focus on experiencing more, without the hassle.
Backstage is a global hotel booking platform co-founded by sisters Ana and Angela.
Driven by a passion for meaningful travel, we created backstage.sh - a global hotel booking platform built to make travel planning effortless and inspiring. From exclusive hotel deals to curated city guides, we simplify every step of the journey. Our guides spotlight the best local restaurants, rooftop bars, hidden gems, and cultural must-dos - helping you explore each destination like a true insider, without the overwhelm.At backstage.sh, our mission is to connect travelers with unforgettable experiences - whether that’s finding a hotel that feels like home or uncovering culinary treasures in a new city. Through real stories, trusted tips, and thoughtful recommendations, we make discovering the extraordinary feel easy. Join our growing community - and let’s turn your next trip into an effortless, authentic, and unforgettable experience.
About
ANGELA
As co-founder of Backstage, Angela brings a strong background in hospitality, PR, and social media, playing a key role in shaping the platform’s voice and brand. With a degree in Tourism, Hospitality, and Event Management, followed by a Master’s in Marketing and Sales, she has developed a deep understanding of the industry—both from a service perspective and a strategic one.
Having traveled to 25 countries and lived in Vienna, Munich, New York, Milan, Rome, London, and now Dubai, Angela has experienced hospitality across cultures, giving her a sharp eye for what makes a stay truly memorable. Fluent in Serbian, English, German, and Italian, she effortlessly connects with people wherever she goes.
Her expertise in communication and digital marketing ensures that Backstage connects with travelers in an authentic, engaging way. She oversees PR, social media, and content strategy, ensuring that Backstage not only provides great hotel deals but also inspires travelers with insider tips and expert recommendations.Angela’s ability to translate her hospitality knowledge into compelling storytelling allows Backstage to stand out in a crowded market. She understands what today’s travelers look for—whether it’s a seamless booking experience, unique stays, or the best local spots to explore. Through social media and content creation, she brings Backstage’s mission to life, making travel planning feel effortless and exciting.
For Angela, travel is about discovery, connection, and authenticity. Through Backstage, she ensures that every traveler not only finds the perfect stay but also experiences a destination to the fullest.
About
ANA
Co-founder Ana brings a unique blend of expertise in Economics and Fashion & Design Management, combined with a deep passion for travel. Having lived in Vienna, Munich, Milan, Rome, and now Dubai, and traveled to 28 countries, she has experienced hospitality from every angle. Her global perspective, combined with years of navigating different cultures and industries, gives her a deep understanding of what makes a stay truly special.
At Backstage, Ana focuses on business and website development, ensuring the platform delivers a smooth, valuable experience for travelers. She works on optimizing everything from hotel selection to user experience, making sure travelers can book effortlessly while accessing carefully curated recommendations and great deals.Fluent in Serbian, German, English, and Italian, with conversational French and Spanish, Ana connects with both travelers and industry partners worldwide, bringing a personal touch to the platform’s growth. She also understands the challenges of booking the right stay—one that meets expectations without the guesswork. That’s why Backstage goes beyond great deals, providing travel support and post-booking price checks to ensure travelers always get the best value.
For Ana, travel is about more than just the destination—it’s about the experience. Through Backstage, she’s making sure every journey is seamless, stress-free, and unforgettable.
Together, as co-founders and sisters, Angela and Ana work seamlessly as a team, complementing each other’s strengths and bringing a unique blend of creativity, strategy, and global perspective to every project, with only one goal in mind: Helping you make the most out of your travel experiences!